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The Extreme Future
Dr. James Canton
Published By: Penguin Group Inc. 2007.

In the post-9/11 world every forecasting book that came before 9/11 is obsolete. Our world is constantly buffeted by new and dramatic change that we can't fully grasp. The changes come in extremes: faster, bigger, more illuminating and more devastating than ever before. And all of these changes are tame compared to what is coming in the Extreme Future.

In his forthcoming new book, The Extreme Future, Dr. Canton breaks new ground in boldly analyzing the key trends that will affect business and society, touching every person, in the coming decade. The fusion of emerging and future trends---from customer changes to technology and science will be a guide to the 21st century.

The Top 10 Trends of The Extreme Future

  1. Fueling the Future - The energy crisis, the post-oil future, and the future of energy alternatives like hydrogen. The critical role that energy will play in every aspect of our lives in the 21st century.
  2. The Innovation Economy - The transformation of the global economy based on the convergence of free trade, technology and democracy, driving new jobs, new markets, globalization, competition, peace and security. The Four Power Tools of the Innovation Economy are Nano-Bio-IT-Neuro.
  3. The Next Workforce - How the workforce of the U.S. is becoming more multicultural, more female and more Hispanic. Why the future workforce must embrace innovation to become globally competitive.
  4. Longevity Medicine - The key forces that will radically alter medicine such as nanotech, neurotech, and genomics, leading to longer and healthier lives.
  5. Weird Science - How science will transform every aspect of our lives, culture and economy—from teleportation to nanobiology to multiple universes.
  6. Securing the Future - The top threats to our freedom and our lives, from hackers to terrorists to mind control. Defining the risk landscape of the 21st century.
  7. The Future of Globalization - The new realities of global trade and competition; the rise of China and India; the clash of cultures and ideologies; and the cultural-economic battle for the future.
  8. The Future of Climate Change - How the environment is changing and how we need to prepare for increased global warming, pollution, and threats to biodiversity.
  9. The Future of the Individual - The risks and challenges from institutions, governments, and ideologies in the struggle for human rights and the freedom of the individual in the 21st century.
  10. The Future of America - The power of America and its destiny to champion global democracy, innovation, human rights and free markets.




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